Vitae

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Resume for Design & Innovation

Core Expertise

  • UX & CX Resarch & Strategy: Customer Journey Mapping, Usability Testing, Heuristic Reviews, Persona Development, Accessibility (WCAG), Information Architecture
  • Website Optimization & Maintenance: Content Updates, Outage Banners, Promotional Messaging, A/B Testing, HTML/CSS Awareness, Compliance Audits
  • Learning Experience Design: Higher Education UX, Online & Hybrid Learning Platforms (Canvas, Moodle), Course Redesign, Student-Centered Pedagogy
  • Cross-Functional Collaboration: Marketing, Product, Engineering, Learning Design, Data & Analytics Teams
  • Tools & Platforms: Figma, Axure, Adobe Creative Cloud, UserTesting, Microsoft Clarity, Google Analytics, Miro, Jira, Confluence, Notion

Professional Experience

Principal UX Consultant & Product Strategy Advisor
lou suSi DESIGN — September 2013 - Present | Greater Boston Area

  • Design and optimize digital platforms for clients spanning education, healthcare, and enterprise SaaS.
  • Lead customer journey mapping and website content updates to improve engagement and conversions.
  • Partner with learning design professionals to enhance online education experiences, including compliance reviews and accessibility audits.
  • Facilitate cross-functional workshops aligning marketing, product, and technical teams on user needs and business objectives.
  • Conduct usability tests and heuristic reviews to inform website redesigns and digital marketing flows.

Senior UX & Product Strategy Consultant
Mercury Business Services — January 2023 - April 2023 | Boston, Massachusetts

  • Mapped customer journeys across complex B2B service portals, identifying high-impact opportunities for workflow improvement.
  • Partnered with engineering, product, and marketing to implement design changes improving customer experience and reducing friction.
  • Recommended A/B testing strategies and content updates to optimize web portals.

Senior User Experience Designer
NETSCOUT | Arbor Networks — February 2014 - September 2022 | Westford, Massachusetts

  • Designed enterprise-scale digital experiences for network monitoring and cybersecurity products.
  • Reduced complex configuration workflow time by 60% through usability testing and iterative design.
  • Collaborated on content and UX updates for internal and public-facing platforms, ensuring compliance with accessibility and brand guidelines.
  • Produced journey maps, personas, and interaction flows to support cross-functional product and marketing initiatives.

Teaching & Learning Experience

  • Adjunct Professor & Course Developer / Designer — Massachusetts College of Art and Design, Northeastern University, Brandeis GPS, Endicott College, University of Massachusetts Lowell
  • Developed and updated in-person, online, and hybrid courses in UX, design, and emerging media.
  • Collaborated with instructional designers to optimize learning delivery in Canvas, Moodle, and custom LMS environments.
  • Designed student journey maps to improve course accessibility and engagement.

Education

MFA, Communications DesignDynamic Media Institute
Massachusetts College of Art and Design

BA, Art ( Cum Laude ) | Minor — Art History
University of Massachusetts Lowell


Service & Professional Affiliations

Advisory Board — UXPA Boston, 2025 to Present

Advisory Board — Brandeis University GPS, 2017 to Present